Medical animations & videos

Videos and animations help to build your reputation and represent you as a true competitor in your market.

Custom medical animations to explain your science story

We work with your budget to create 2D or 3D animations to make sure that prospective investors, patients, and the general public see how valuable your product is. Our expertise in this area will help to guide you down the best route for you.

Where can they be used?

Use videos and animations on your website or promote them on your social media channels before you hit the conference floor or to start your product launch. These short form video topics can also be easily shared with media and investors to help people quickly understand your science and/or product.

Return of investment

Videos and animations have a lot of reusability and longevity. Use them as a starting point in your website, loop them at conferences, or splice them up as social media posts to encourage more engagement and bring value to your audiences.

These videos can also be used to help you expand your team—attract new talent or use these videos to onboard new staff members.

Our medical animation & video products

Medical animations don’t fall into one category. There are multiple uses that determine our strategy to how we approach a video product. Here are some examples of how we categorise our animation projects.

Get in touch to find out how to bring your project to life.

  • An explainer video is a great place to start for startups. It lets your audience know what you do. The typical explainer video is around 2mins and packs a punch. It clearly explains what your technology or product does and what problem it solves.

  • Combine live footage and animation to show your audiences the faces behind your product. These can be great videos that provide an idea of the culture of your company and the incredible people that are working behind the scenes to make the science happen. We video agency partners that we can bring in to help with live video shoots.

  • If you’re a media agency working on a larger video or animation project, you might be looking for creators that can produce medically accurate animated shorts for your project. Adhering to your animation specs, creative guidelines, and brief, our team can create animated shorts that allows your editors to utilize.

  • Our focus with these educational animations and are to show what happens normally and what happens as a disease or condition progresses. Our focus here is story and how we can lead the viewer to quickly understand the MOD.

  • An animation describing the mechanisms of how a drug works can be really effective for your audiences.

  • You might be in the initial stages of product development and you are looking for funding to progress to the next level. Or you are about to launch a new product line and want to attract medical content experts that might use your product. We can take your CAD models to create product showcase animations that explain how your product can be used.

  • With YouTube, Instagram Reels, Stories and TikTok gaining more popularity each day, video is the go to social media tool that increases viewer attention and engagement. We can work with you to splice up your long form content into smaller bite-sized social media segments or we can create custom shorts that align with your marketing campaign.

  • Some of our agency clients reach out to us whenever they require well researched storyboards and style frames for their animation teams.

Our custom medical animation production pipeline

Animation projects are high budget and take a lot of production time. Because of this, we have a streamlined process that ensures your animations are delivered to you, on spec, within budget, and on time. Here is a brief overview of what our animation process looks like >>

It starts with a message, an email or an inquiry. Come share your ideas with us and tell us a bit about what you want to do. During this time we will ask lots of questions and discuss project goals, key messaging, visuals, branding, schedules, budget, and final deliverables to see how we can work with you to bring your ideas to life.

Step 1 | Strategy development

We usually ask that our clients come to us with an approved script (med-legal approved if it applies). Though our team do not provide script writing services, we do have agency partners that we can recommend, if the budget allows for it.

Step 2 | Script development

We dive into our research to understand the science story before we begin concept sketching visual solutions to the challenges that have been laid out in the creative brief. We then send this to you for review and feedback notes.

Step 3 | Moodboard

Step 4 | Storyboards

We implement your feedback notes and tighten up the illustrations in the form of tight sketches. Colour may be introduced at this stage and you will have another opportunity to provide your valued feedback so that we move the project forward towards our final goal.

Step 5 | Animated storyboards

It’s useful to see how the visuals flow with one another in a rough animated storyboard and scratch voiceover. This allows us to check out the pacing of the animation and make any minor edits before we move into animation production.

Once the storyboard has been signed off we move into animation production. Here we build the animation assets and block out our animation elements with rough voiceover and music. We usually incorporate two rounds of this and you will be able to see iterations of improvement as we refine it together.

Step 6 | Animation Round 1 & 2

This is where we have successfully taken the video to where we all want it to be. At this stage we should aim to sign off on the animation so that there are no changes.

Step 7 | Fine cut

Step 8 | Final voiceover & sound

With the video signed off, we can now record the final narration with a professional voiceover artist and add in final sound effects and music.

This is the final stage where we hand over the final video(s) based on the specs you have provided in the creative brief.

Step 9 | Final delivery

License our medical illustrations & animations

If you’re tight on a deadline or want something quick and cost effective, consider checking out our stock library, where we have illustrations and layouts that are ready to license.